VAPR offers a new, fun way to create, share and discover content with those around you.First, create or upload a piece of digital content, whether it be a photo, image, or video recording. Next, “pin” this content to a specific location on a map, discoverable only by those who are also in the same vicinity as this pin. This way, those who view your content are sure to get results relevant to the location they are in.But the pins don’t stop there! You can also pin your content to another image, such as a store logo, poster, book, and more. When another user scans this image, they will be able to unlock you pinned content.The possibilities are endless. As a content creator, VAPR allows you to create very targeted informational campaigns to reach your audience exactly when and where you want them. And as content discoverer, VAPR augments your world with relevant digital content of objects around you.And speaking of Augmented Reality, VAPR also allows you to view local content pins through an Augmented Reality lens, which places these pins as 3D objects around you, viewable through your camera.Whether you’re using VAPR for fun, or you’re a business trying to reach a wider audience, VAPR opens up a new dimension of communication through location-based and image-based content tagging and discovery.